The new era of Sino-American coproduction. “Chinese national culture” in “White snake”(2019) and “Over the Moon”(2020)

Mythologically-themed animations are ideal texts to discern many issues related
to notions such as cultural and social identity, collective memory and
nationalism. In the case of coproductions, a locus where different national
interests ideally cooperate, the investigation of these aspects allows not only to
confirm how myths perpetuate their crucial role in modern societies through
intertextuality, but also to elucidate how their usage changes according to
communication targets and purposes. In the present essay, I address the new era
of Sino-American coproduction from the perspective of Chinese mythology and
discourse on mythological animation. Two case studies, White Snake (Baishe
yuanqi 白蛇: 缘起, Light Chaser and Warner Bros, 2019) and Over the Moon
(Feibenqu yueqiu 飞奔去月球, Pearl Studio/Netflix/Glen Kean Productions,
2020), have been chosen to elucidate one specific aspect of this complex
phenomenon, i.e. how, despite the “homogenizing effect” of globalization (Dégh
1994: 23), cultural and national orientations emerge from different textual
choices. After providing necessary literary-historical (Zhou 2020; Du 2019; Kokas
2017; Chen 2016; Yang and Zhen 2015), discursive (Wang 2024; Zhao and Zheng
2023; Tang and Gong 2021; Wu and Wang 2020; Dong 2020) and institutional
(Brzeski 2017, 2018; Frater 2015) backgrounds, the textual analysis demonstrates
that the Sino-American US-lead coproduction (OtM) follows Hollywood
traditions and established coproduction trajectories, while the PRC-lead one
(WS) responds more closely to national official discourse on guochan 国产
(national cultural production). The analysis and comparison are carried out in
the framework of Folklore and Popular culture studies (Leskosky 1989, 2020;
Koven 2013; Bird 2006) and apply content and visual/multimodal tools (Whyke
2024; Kriss 2016).