Food as High Tech

The increasing adoption of technology in food tourism is revolutionizing how the experience is produced, communicated, purchased, created, and consumed. Its diverse application facilitates the tourist to access information and to find inspiration for the future purchase, to have a closer contact with the provider, as well as to make his/her onsite experience more engaging and participatory. This chapter analyzes how food tourism destinations and attractions are using technology in each travel stage and highlights the main functions also with empirical evidence of examples. Its increasing adoption is here regarded as linked to the evolution of food tourism in its nature (experientiality) and structure (co-creation). An integrated use of technology is also presented, offering a useful tool for the food tourism industry to embed different applications within the experience and to make it a never-ending process.