Profile
Daniela Andreini, Ph.D, is full professor in marketing and Head of the Department of Management at the University of Bergamo (Italy).

Credentials
Doctorate in Business Administration at La Sapienza University of Rome and Master's Degree in Business Administration at the University of Bergamo

Research
Her scientific research focuses mainly on the innovation and digitization of business models, on digital brands, digital marketing and social media marketing. She is consulting editor of International Journal of Management Reviews, a member of the editorial board of Journal of Business Research, Journal of Product and Brand Management and Italian Journal of Marketing and of the International Journal of Information Management. Her research appeared in international journals such as: Journal of Advertising, Journal of Business Research, Industrial Marketing Management, Organization Studies, Journal of Advertising Research, Family Business Review, Journal of Business and Industrial Marketing, Journal of Business Ethics, Journal of Service Theory and Practice.
She received recognition for the quality of her research as a researcher from the University of Bergamo (2015), a FFABR research grant - issued by the National Agency for the Evaluation of the University and Research System (ANVUR), and is part of the research team that won the 2022 PRIN titled BUMOLDS.

Professional Activity
She has also developed innovative research and training projects for university students, managers and companies and and since 2024 she has been part of the Marketing Lhab research group at the Department of Business Studies which aims to work with companies for market research, marketing and branding strategies.

ORCID: https://orcid.org/0000-0002-2870-403X