ID:
24334
Dettaglio:
SSD: Philosophy and Theory of Language
Duration: 36
CFU: 6
Located in:
BERGAMO
Url:
HUMANITIES - 24-270/MODA, ARTE, DESIGN E CULTURA VISIVA Year: 2
Year:
2025
The course aims to introduce to the fundamental elements of generative semiotics applied to fashion, such as to allow the student to analyze the pertinences of the 'clothing text' in any context it is found: from the specific category of fashion, to advertising, politics, art, without neglecting its relevance in daily life.
The course does not ask for any pre-requisite, even if having a few semiotic competences can facilitate the student.
Frontal lessons
Case histories/analysis
Testimonials
The verification method will be written , through a questionnaire with 15 questions with closed and/or open answers.
Each correct answer will be worth 2 points. The evaluation will be expressed in thirtieths
An optional sixteenth question will be counted as honors (if correct) for those who have answered the first 15 questions properly. Time for completion: 45 minutes.
Introduction to the main tools of generative semiotics (1)
2 Introduction to the main tools of generative semiotics (2)
3 The dressed body
4 Fashion and language
5 Greimas vs. Barthes
6 Visual identity
7 Case histories : Chanel
8 Materials analysis
9 Style analysis
10 Fashion and anticipation
11 Fashion marketing
12 Fashion and communication mix
13 Fashion and media
14 Fashion and power: the intersection with politics
15 Fashion and vision: the relationship with art
Teaching methods
The thesis request can be done only if the exam has been taken.
For the submission of the proposal:
1. reading Eco's book "How to do a degree thesis"
2. Proposed title(s).
3. Abstract of 15 lines
4. Lineup in 3 chapters
5. Bibliography of 20 titles.
Students on Erasmus or with a PDP or PEI are invited to contact the teacher at the beginning of the course.