Overview
Date/time interval
Syllabus
Course Objectives
- Develop knowledge, skills and abilities to identify international business strategies,
- Understand the role of globalization in shaping the business environment and recognize its challenges and opportunities in light of social, environmental and technological transitions
- Practice critical thinking by keeping abreast of global events and discussing their business implications.
Course Prerequisites
None
Teaching Methods
The teaching methodology includes the integration of different modalities such as lectures, discussion, simulations, group work designed to encourage practical application of the topics covered in the classroom, and practical cases designed to stimulate theoretical considerations and developing practical skills.
Assessment Methods
For students who actively participate in class, assessment is:
50% group activities with 3 documented and assessed presentations. Group activities focus on case studies that allow students to implement theoretical insights through empirical analysis, highlighting the main current challenges in internationalization.
50% 45-minute written test consisting of:
- 1 open-ended question (valid for 50% of the written test grade)
- 6 closed-ended questions (valid for 50% of the written test grade)
For non-attending students the assessment is 100% based on a written test (60 minutes) with additional 1 open-ended question and 2 additional closed-ended questions.
Contents
In this course, students will develop a thorough understanding of topics specific to the economics and management of international business by examining globalization and the cultural, political and ethical context. Competitive advantage, the internationalization process, major difficulties (e.g., liability of foreigness), and strategies for entering and penetrating international markets will also be examined. The course focuses on the main factors influencing strategic choices related to the management of multinational enterprises such as specific advantages, management and development of multinational entrepreneurship initiatives that require the integration of geographically dispersed activities. The elements of social, ecological and technological transition and their impact on the management of multinational enterprises will also be explored. Transversely to the topics covered, special attention will be paid to internationalization issues in innovation processes, human resource management and international marketing.
Online Resources
More information
None