"Uproshchenie v iskusstve" kak kommunikativnaya strategiya plakatov epokhi Ar Nuvo

On the basis of the theories of the Art Nouveau movement, specifically that one of Henry van de Velde on the concept he formulated "deblaiment d'art" (the purification of the art), from the late 19th century developed the tendency to simplification of art forms. This also involved the arts as the graphic design of posters. With their vividness and immediacy of representation they have laid the foundations of modern advertising communication.