Transmedia brand fiction: gli snodi figurativi dello storytelling

Chapter
Publication Date:
2020
Short description:
(2020). Transmedia brand fiction: gli snodi figurativi dello storytelling . Retrieved from http://hdl.handle.net/10446/168593
abstract:
Lo storytelling come impalcatura ritmica e figurativa
Iris type:
1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays
List of contributors:
Authors of the University:
Handle:
https://aisberg.unibg.it/handle/10446/168593
Book title:
Transmedia branding. Narrazione, esperienza, partecipazione
Published in:
COMUNICAZIONE E OLTRE
Series

Research

Concepts