Transcodificare la lingua: l'evoluzione del russo ai tempi del Web

The essay investigates the consequences of the practice of transcoding, that is, the essential code change in the transmission of messages in Runet (aka "Russkij Internet", or "Russian Internet"). This form of translation is, in fact, a necessary condition in a digitized society, since, observes D. de Kerckhove, the domain of communication on the Web is a form of "tertiary orality" that places language on an undefined boundary between written and oral. This has therefore led to the appearance of transcoding phenomena about the linguistic sphere also in Runet.