Publication Date:
2011
abstract:
It is the aim of this chapter to investigate processes of variation in medical discourse with regard to poster presentation. My research questions were:
1) how can posters be devised in terms of macrostructure and how closely this macrostructure reflects the typical Introduction-Methods-Results-Discussion (IMRD) pattern of research articles?
2) what is the relationship between poster text and images and what relevance do images have in relation to text?
Presenting a poster allows authors to more personally interact with the people interested in the presentation of the research; yet posters should stand alone with regard to content. As posters are viewed in context along with dozens of other posters, it is imperative to capture the audience with a title, introduction and graphics. The result seems to suggest that medical discourse in poster presentations will be biased by promotional traits.
1) how can posters be devised in terms of macrostructure and how closely this macrostructure reflects the typical Introduction-Methods-Results-Discussion (IMRD) pattern of research articles?
2) what is the relationship between poster text and images and what relevance do images have in relation to text?
Presenting a poster allows authors to more personally interact with the people interested in the presentation of the research; yet posters should stand alone with regard to content. As posters are viewed in context along with dozens of other posters, it is imperative to capture the audience with a title, introduction and graphics. The result seems to suggest that medical discourse in poster presentations will be biased by promotional traits.
Iris type:
1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays
List of contributors:
Maci, Stefania Maria
Book title:
Genre(s) on the Move. Hybridization and Discourse Change in Specialized Communication