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Marketing, Web 2.0 e musei. Il caso della GAMeC di Bergamo

Chapter
Publication Date:
2011
abstract:
New technologies can be applied to the field of culture and, in particular, to the museum world. In a time of scarce resources, museums can promote their collections and activities on the Web 2.0.
Iris type:
1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays
List of contributors:
Garibaldi, Roberta
Authors of the University:
GARIBALDI Roberta
Handle:
https://aisberg.unibg.it/handle/10446/26145
Book title:
Facebook in tourism: destinazioni turistiche e Social Network
Published in:
QUADERNI DI VIAGGI E TURISMO
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Research

Concepts


Settore SECS-P/08 - Economia e Gestione delle Imprese
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