Los foros de la prensa digital dedicados al turismo: organización del texto, unidad argumentativa y dispersión temática

Massive use of online media in recent decades favours the transformation of traditional media, including the creation of new platforms of expression, such as digital forums, in many cases including a section devoted to tourism. In this way, digital tourist contributes to the configuration of news or reportages, qualifying or facing the contents offered by the media. In this paper, we study the strategies of organization of the texts that compose the forums, focusing on the difficulties that can be observed in the discursive coherence and argumentative unit of comments in a forum.