The Moderating Impact of Brand Attitude on the Effectiveness of Product Recall Measures

Chapter
Publication Date:
2014
Iris type:
1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays
List of contributors:
Authors of the University:
Handle:
https://aisberg.unibg.it/handle/10446/32593
Book title:
Theoretical and Empirical Reflections in Marketing

Research

Concepts