In a world full of lies, the truth is crazy. La paranoia memetica della Red Pill

Paranoia, understood as a widespread and institutionalized form of latent fear, can be seen as a specific configuration of social imaginary. Through the humor of memes, it manifests as memetic paranoia, capable of triggering processes of radicalization, particularly among younger audiences. This paper analyzes the spread of a specific configuration of paranoid imaginary, that of Red Pill Theory, the Manosphere ideology that blames women and woke culture for male issues. The research adopts an ethnographic approach conducted on TikTok, the platform most characterized by meme language.