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Il marketing nelle imprese familiari: Market orientation tra branding strategies, immagine e reputazione
Book
Publication Date:
2017
Iris type:
1.3.01 Monografie o trattati scientifici - Books
List of contributors:
Bettinelli, Cristina
Authors of the University:
BETTINELLI Cristina
Handle:
https://aisberg.unibg.it/handle/10446/82742
Research
Research
Concepts
Academic field (2000 version)
Settore SECS-P/08 - Economia e Gestione delle Imprese
