On completion of this module, students should be able to:
Ideally, participants' level of English should be equivalent to CEFR Upper B1 to B2 Levels.
An active learning approach is employed to encourage all participants to proactively engage with class discussions on hypothetical examples & real cases in greater depth.
Two assessment methods are applied as follows:
(1) Reaction paper/In-class assignments/Class participation (50%); &
(2) Final exam (50%)
This course encourages all participants to gain the knowledge of the strategic management process across different internal and external conditions. Particularly, it focuses on the three key strategic management processes – strategy analysis, strategy formulation, and strategy implementation. The course consists of the three parts. The first part of the course aims to address why some strategies are successful whilst others not through introducing various analytical frameworks. The second part of the course is designed to address how to formulate business- and corporate-level strategies to achieve and maintain competitive advantages. Additionally, students will learn how to formulate entrepreneurial strategy in high levels of market competition. The third part of the course directs attention to the issue of how to implement proper strategic controls and effective organizational designs within the firm. It will also shed light on the importance of the attributes of a learning organization and introduce the idea that firms gain great value from strategic leadership and corporate entrepreneurship in highly dynamic markets.
WEEK 1: Introduction to the Course Strategic Management: Creating Competitive Advantages
WEEK 2: Analyzing the External Environment of the Firm: Creating Competitive
Advantage
WEEK 3: Assessing the Internal Environment of the Firm: Creating Competitive
Advantage
WEEK 4: Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible
Resources
WEEK 5: Business-Level Strategy: Creating & Sustaining Competitive Advantages
WEEK 6: Corporate-Level Strategy: Creating Value through Diversification
Textbook
Dess, G., McNamara, G., Eisner, A. & Sauerwald, S. (2023). Strategic Management: Text & Cases (Eleventh Edition), McGraw-Hill Education.
Lateness & Courtesy
Late or leaving early can be disturbing, especially given the importance of student participation & in-class discussion in the course. Such behavior is also impolite & unacceptable to the class since it makes it necessary to repeat material. Therefore, please come to class punctually. Please note that students can use electronic devices inside the classroom only for the purpose of study-related matters.
