Introduction [a Ways of Seeing, Ways of Being: Representing the Voices of Tourism - 2017]

It is the aim of the volume to give voice to the various and different perspectives in the investigation of tourism discourse into its written, spoken, and visual aspects, in the interaction between the participants involved in the tourism practices, that is the promoters of tourist destinations, on the one hand, and tourists or prospective tourists, on the other.,. In this dialogic interaction, tourism discourse, while representing and producing tourism as a global cultural industry, shows it is on the move (Thurlow/Javowski 2011). Language movement in the tourism experience is here highlighted in the various methodological approaches and viewpoints offered by the investigations gathered in this volume.