Academic Position:
Tenure Track Researcher (RTT) at the Department of Management, University of Bergamo.
Visiting scholar at Southern Denmark University (SDU, Odense, Denmark) and Cardiff Business School (Wales, United Kingdom).

Education:
PhD in Business and Law from the University of Bergamo.

Research:
His scientific research primarily focuses on the intersection of branding and the digital platform ecosystem, as well as market dynamics in technological industries, mainly through text-as-data and digital methods approaches.

He has published articles in leading high-impact international academic journals such as the Journal of Interactive Marketing, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Brand Management, AMS Review, Business Horizons, among others.
He is a member of the Junior Faculty Community of the Italian Marketing Society.
He has received awards for research excellence, including the SIM-BNL Award for Best Doctoral Thesis (2023). He is part of the research team that won the 2022 PRIN grant titled BUMOLDS.

Professional Activities:
Since 2024, he has been part of the applied research group Marketing Lhab within the Department of Management, which aims to collaborate with companies on market research, marketing strategies, and branding initiatives.