Business Management in Cultural and Creative Industries - 24225

courses
ID:
24225
Dettaglio:
SSD: Engineering and Management Duration: 36 CFU: 6
Located in:
BERGAMO
Url:
HUMANITIES - 24-270/MODA, ARTE, DESIGN E CULTURA VISIVA Year: 3
HUMANITIES - 24-270/MODA, ARTE, DESIGN E CULTURA VISIVA Year: 2
Year:
2025

Overview

Date/time interval

Primo Semestre (23/09/2025 - 20/12/2025)

Syllabus

Course Objectives

After completing this module, the student will have the basic knowledge of business management with particular reference to the organizational structures, the characteristics of enterprises, the definition of their objectives and management of the assets. In particular, these topics will be declined with reference to the typical problems of enterprises of cultural and creative industries.

Course Prerequisites

None.


Teaching Methods

Teaching activities will be developed mainly through lectures, in which cases and theoretical topics will be discussed and examples and cases will be addressed. During lessons appropriate exercises will be conducted to become familiar with the topics addressed and small individual/group works will be performed to apply some of the concepts seen in class.
All the necessary teaching materials will be provided during classes and through the e-learning University system

Assessment Methods

The exam constitutes of a final written test. The written test includes open theoretical questions or multiple choice ones, resolution of exercises, written discussion of small cases.
To pass the test you must have an overall score of 18.

Contents

The course will be outlined according to 4 key topics:

1. Introduction to the company
• Types of companies
• Economics, Management and Culture
• Introduction to Business Management
• History of management principles
• Key concepts of business economics

2. Business organization
• Organizational design
• Microstructure
• macrostructure
• Process Management

3. Strategic and operative marketing
• Strategy Definition
• Strategic Planning Process
• Marketing mix

4. Introduction to project management
• Introduction to Projects
• Planning of project time
• Cost planning

Online Resources

More information

If the course will be taught by using mixed traditional and distance learning there will be changes compared to the syllabus in order to acocmodte such as changes

Degrees

Degrees

HUMANITIES - 24-270 
Bachelor's Degree
3 years
No Results Found

People

Other

Main module

Business Management in Cultural and Creative Industries