At the end of the course, students will be able to recognize the intercultural communication models and apply them to the analysis of promotional digital and conventional texts.
Students will be sensitized to identify cross-cultural differences which affect communication.
At the beginning of the course, students have a B2 (Vantage) level in English.
The frontal lectures will include seminars and intercultural activities.
The final exam is written and it consists of a semi-structured test made up of 20-25 questions on the topics discussed during the course.
The final assessment will fall into 5 bands:
A: Excellent (30 e lode): excellent knowledge of course contents.
B: Very good (30-27): very good knowledge of course contents.
C: Good (26-24): good knowledge of course contents.
D: Sufficient (23-18): acceptable knowledge of course contents. Occasional mistakes are made.
E: Insufficient (less than 18): knowledge of course contents is partial and superficial; the written test is hampered by numerous mistakes
The course explores cross-cultural communication with special attention to texts used for tourism purposes. This course identifies the key challenges presented by cross-cultural interaction and examines how those challenges affect people, their jobs, and their relationships. This course will equip students with the tools they need to deal with these challenges so that they can develop skills that they can draw on during the interaction. With this in mind, students will be exposed to case studies, research applications, and strategies to develop an understanding of the communication processes necessary to avoid misunderstandings. The importance of using English as a lingua franca is also taken into consideration and its influence on the linguistic and textual realizations at an international level.
The course contents will be the same for everyone without any difference between attending and non-attending students.
Further materials will be given during lectures and made available on the Moodle platform.
