The course provides advanced theoretical and interpretive tools for understanding generative artificial intelligence (GenAI) and its impact on contemporary media and digital communication practices. Students will be introduced to key theories, tools, and debates concerning the integration of AI into contemporary communication processes, with a particular focus on ethical, social, and cultural aspects. Upon completion of the course, students will have acquired the ability to independently and critically analyze the cultural meanings of GenAI-produced content and its related biases. They will be able to examine the communicative setting created through interaction with the models, with special attention to simulation, the attribution of trust, and the agency exercised through prompting.
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Teaching combines lectures and in-class activities aimed at unpacking the course contents, following the learning by doing approach.
Written exam aimed at testing knowledge of syllabus texts and acquisition of critical and analytical skills on current phenomena. the exam assess: 1) the knowledge of the topics covered in the course; 2) the knowledge and understanding of the concepts and methods proposed; 3) the ability to express this knowledge through the use of appropriate language. The exam consists of open questions.
Each response is graded on a scale of thirty points; to pass, each question must receive a score of at least 18/30. The final grade is the average of the scores obtained.
Each answer is given a score expressed in thirtieths; all questions must score at least 18/30 to obtain a passing grade. The grade consists of the average of the scores obtained.
The test has to be taken in the same time as the 93196-MOD1 - MEDIA STUDIES E COMUNICAZIONE DIGITALE A. Positive evaluations in both assignments are required to pass the exam. Final grade is the weighted average grade obtained in the two assignments
The course begins with an introduction to AI as a socio-technical phenomenon, exploring its most relevant aspects from a sociological perspective. This is followed by an overview of the key theories concerning AI and its integration into communication processes, with the aim of focusing on the relational and cultural aspects involved in the interaction with a non-human interlocutor. Through the analysis of case studies, the course will delve into the following topics:
The teacher's communications to the students of the course will take place via email via the e-learning area, to which all students must therefore register. The program is valid for both attending and non-attending students. Erasmus students and students with PDP or PEI are invited to contact the teacher at the beginning of the course.
