The course will cover digital marketing in tourism, focusing on changes, innovations, and the effects of new technologies. It provides an overview of the use of technologies among travel intermediaries and suppliers and explains how to develop effective strategies according to different businesses.
At the end of the course, students:
Objectives of the modules included in Tourism and Social Media Marketing (44161-MOD2) meet AVA declarations of ECON-07/A sector and objectives of the degree study Planning and Management of Tourism System (international second-level degree course), particularly those concerning Economy and Industry sectors (industry, communication, demand and supply for commodities and services from a management perspective and in national/international contexts).
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This course consists of 36 hours of contact time between the student and the course directors (20 hours of prof Garibaldi and 16 hours of prof Herrero). Each lesson will comprise three hours.
There will be an exam for each module, i.e., Tourism Industry and Tourism and Social Media Marketing. The final grade is the average of those obtained in each module.
Attending students
The exam for the entire course is composed of two parts:
Students who choose not to complete the assignment can take the exam as non-attending students.
Non-attending students
The exam will be written and based on the course texts. The test will be composed of two parts:
Students can take the exam at the end of the course, during one of the exam sessions. Results will be published online.
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