The course will explore the complex ecosystem of the tourism industry, focusing on the various types of supply, the ongoing challenges, and the issues that the industry is currently facing. It provides an overview of significant trends on both the demand and supply sides. The course will focus on gastronomy, creative and cultural tourism, as these are innovative practices for developing tourism products.
At the end of the course, students:
Objectives of the modules included in Tourism Industry (44161-MOD1) meet AVA declarations of ECON-07/A sector and objectives of the degree study Planning and Management of Tourism System (international second-level degree course), particularly those concerning Economy and Industry sectors (industry, communication, demand and supply for commodities and services from a management perspective and in national/international contexts).
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This course consists of 36 hours of contact time between the student and the course directors (20 hours of prof Garibaldi and 16 hours of prof Richards). Each lesson will comprise three hours.
There will be an exam for each module, i.e., Tourism Industry and Tourism and Social Media Marketing. The final grade is the average of those obtained in each module.
Attending students
The exam for the entire course is composed of two parts:
Students who choose not to complete the assignment can take the exam as non-attending students.
Non-attending students
The exam will be written and based on the course texts. The test will be composed of two parts:
Students can take the exam at the end of the course, during one of the exam sessions. Results will be published online.
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