The course intends to provide students with knowledge and analytical tools for examining some aspects of political communication, namely the electoral communication. Students will understand the communication strategies of political actors and the role of the tools utilized during electoral campaigns.
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Lectures
Written text with 15 multiple choices and 3 open-ended questions. Correct answers to multiple choice: 1 point. Answers to open ended questions max 5 points depending on the knowledge of contents and expressive clarity.
The course will deal with strategies and tools of electoral campaigns. It analyses the evolution of electoral campaigns, the professionalization, the role of polls, the communication style of leaders. A large part of the course will be devoted to the illustration of cases in Italy and other foreign countries.
