The course aims to provide students with the tools to understand the fundamental mechanisms of visual perception and their relevance to editorial design, analyze the impact of new technologies on reading and comprehension processes, apply psychological principles to the design of editorial content, and evaluate the effectiveness of different editorial solutions based on perceptual and cognitive principles.
None.
Lectures supported by audio-visual materials. Interactive lessons. Practical and applied activities: group work, presentations, exam simulations. Lectures/seminars with guest experts from the field.
Assessment is carried out through an oral examination, graded out of thirty.
The exam consists of three to four questions aimed at evaluating the student’s understanding and mastery of the topics covered in the course.
For attending students, the presentation of a case study during the course will count as one of the oral exam questions and will contribute to the final grade.
The course explores the fundamentals of visual perception and general psychology, with a particular focus on their applications in traditional and digital publishing. Students will acquire essential skills to understand how perceptual and cognitive processes influence the reception of editorial content across different formats and platforms.
Fundamentals of Visual and Auditory Perception
Cognitive Psychology and Reading
Design, New Technologies, and Editorial Trends
Case Studies of Innovative Editorial Projects
The exam program is the same for non-attending students.
All communications from the instructor to students will be sent via email through the e-learning platform, which students are therefore required to register for.
Students are expected to regularly check the e-learning platform and download the indicated materials.
Erasmus students and those with a PDP or PEI are required to contact the instructor at the beginning of the semester.
