Analizzare i media. Tecniche di ricerca per la comunicazione

The book aims to suggest a review of research tools and techniques used to analysing media communication. The purposes are to combine a texts comprehension area with a texts consumption area and to offer an introduction to the media and audience study. The book is articulated in two sections, whose essays highlight possible extensions of traditional disciplines. It uses a multidimensional approach to account for complexity of communicational processes and contemporary society.