[Recensione a] Luis Bagué Quílez, ed., Cosas que el dinero puede comprar. Del eslogan al poema, Madrid/Frankfurt, Iberoamericana/Vervuert, 2018, 431 páginas

The volume Cosas que el dinero puede comprar. Del eslogan al poema (2018), edited by the well-known scholar, anthologist, and poet Luis Bagué Quílez, contains seventeen articles by renowned international scholars who investigate the relationship between poetics and the advertising dimension, each day more present in our liquid society. Although in their articles the investigators deal with different topics, they all arrive at the same conclusion, from which the title of the volume comes, very well expressed by Luis Bagué Quílez (page 18): "[...] the imperatives of today’s society do no longer urge us to ponder the vices and virtues of marketing, but they demand us to create an area of coexistence between creation and persuasion”.