Guerre des isotopies dans la conceptualisation de la néologie d’emprunt : le « quantitative easing » de la BCE et sa figuralité à l’épreuve du discours de presse francophone

This contribution proposes a preliminary analysis of the figures of speech surrounding the term "quantitative easing", a prototypical example of an opaque borrowed neologism, which generates a proliferation of accompanying figures of speech in the press. It first deals with the reasons for the term's opacity and complexity. It then discusses the role of metaphor and metonymy as catalysts of federating lines of thought, however different these may be, a reflection of opposing visions of Europe.