Augmented reality for industrial services provision: the factors influencing a successful adoption in manufacturing companies

Purpose – This paper presents a model aiming to identify the factors influencing the adoption of augmented
reality (AR) for industrial services.
Design/methodology/approach – The study combines a literature analysis with an empirical study
conducted exploring how five large industrial companies are introducing AR for supporting the provision of
technical assistance and industrial services to their installed base.
Findings – The authors identify four categories (task, workforce, context and technology) that combine
18 factors that manufacturing companies should consider when introducing AR technology to support
industrial services.
Originality/value – This paper systematises the fragmented literature on technology adoption and in
particular those works related to the factors affecting the adoption of AR in industrial services. Based on
literature and empirical evidence, the authors propose a novel framework that can help companies in the
selection of AR solution based on their specific applications and situations. This study therefore contributes
also to the existing literature on the adoption of I4.0 and digital technologies in industrial services.