Corporate entrepreneurship strategy in universities: emerging leadership in austerity time

Public organizations have widely adopted corporate entrepreneurial strategy. The complex and financially constrained context in which public organizations operate calls for the implementation of entrepreneurial actions. Our study validates the theoretical framework of Kearney and Meynhardt (Int Public Manage J 19(4):543–572, 2016), which recognizes strategic vision and organizational factors as the main components of corporate entrepreneurial strategy and theorize its main antecedents and outcomes. Thus, by analyzing the public University of Bergamo as a single case study, we demonstrate that entrepreneurial orientation is beneficial for public organizations such as universities. Specifically, the entrepreneurial leadership was able to recognize opportunities in the unsupportive political external environment characterizing the entire Italian public sector during the period 2009-2015. The austerity policy known as the Gelmini reform was designed to make public organizations more efficient and transparent, by cutting personnel costs, by explicitly accounting for university budgets, and introducing external controls on university governance and performance. Despite the climate of general austerity, the entrepreneurial leadership succeeded in engaging several stakeholders and grounding an entrepreneurial strategy at the university. This has significantly changed the image of this public organization.