Publication Date:
2025
Short description:
(2025). Negative Emotions Towards Brands: Theoretical Perspectives, Measurement and Future Research . Retrieved from https://hdl.handle.net/10446/320245
Iris type:
1.2.01 Contributi in volume (Capitoli o Saggi) - Book Chapters/Essays
List of contributors:
Andreini, Daniela; Zarantonello, Lia
Book title:
The Sage Handbook of Brand Management