The Paadel Panel: a probability-based panel for consumer studies

This paper describes and discusses a new consumer probability-based panel. The panel has been used for conducting a survey on attitude and behaviour related to food and beverage consumption and to identify changes in purchasing behavior during the recent economic crisis. Findings from the survey are described in detail. From the methodological perspective, the paper underlines key issues characterising the construction of a probability panel. Moreover weighting aspects to ensure representativeness are detailed.