Gabriele Murtas is a postdoctoral research fellow in Marketing at the Department of Management, University of Bergamo (Italy). He served as a visiting Ph.D. student at the School of Business Administration, American University of Sharjah (UAE). His research focuses on the evolution of the luxury industry and the implementation of innovative marketing strategies in luxury brands. Early outputs of his research have been published in outlets such as the Journal of Strategic Marketing, AMS Review, Journal of Global Fashion Marketing, and Journal of Consumer Behaviour.