At the end of the course, students will be able to:
• Appreciate the role of strategy in success
• Use industry analysis to forecast industry profitability, to position the firm most favourably in relation to competitors and to develop strategies that influence industry structure
• Appraise the resources and capabilities in strategy formulation
• Understand the concept of competitive advantage and its sources
• Distinguish the two primary types of competitive advantage
• Examine innovation-based strategies as a source of competitive advantage
• Make recommendations for vertical and horizontal changes in the boundary of the firm
• Understand how sustainabillity affect strategy
• Demonstrate the ability to apply the key concepts and tools taught to different contexts and real-word scenarios.
Compulsory prerequisites required (Propedeuticità) are published on the web site: https://lt-ea.unibg.it/it/node/122
Formal lectures, discussion of cases and guest seminars from invited experienced practitioners.
Assessment of attending students:
- Group assignment (20% of the final grade). The grade of the group assignment is valid for only one exam session (June or July), at the choice of the student. It is uploaded on the e-learning page of the course within 2 weeks after the end of classes.
- 40-minute written exam (80% of the final grade) with closed-ended and open-ended questions.
Assessment of non-attending students:
90-minute written exam with closed-ended and open-ended questions (also covering the case studies included in the syllabus).
Open-ended questions are evaluated according to the following criteria:
a) relevance of the answer to the question;
b) thoroughness of the answer;
c) ability to synthesize;
d) appropriacy of language.
Exam results will be uploaded on "sportello internet" and the student will be notified when the grade is available.
The topics analyzed during the course are the following:
• The concept of strategy
• The analysis of the external environment
• The analysis of internal Resources and Capabilities
• Origins and typologies of competitive advantage
• Innovation-based strategies
• Corporate strategies
• Strategic management in different contexts
• Sostenibilità e strategia
