CSR FOR MANAGEMENT AND MARKETING - MOD4 - 184008-E4

By the end of the Customer Relationship Marketing (CRM) module, students will be able to:

1. Understand the strategic importance of CRM: Recognize the crucial role of CRM in creating value for both the company and its customers.
2. Analyze customer behavior: Utilize tools and techniques to understand customer needs, desires, and expectations.
3. Develop effective CRM strategies: Design and implement strategies for customer acquisition, retention, and loyalty.
4. Utilize CRM technologies: Learn how to use CRM software and platforms to manage customer relationships efficiently.
5. Measure and evaluate CRM success: by Analyzing customer data to assess the effectiveness of CRM initiatives and optimize strategies.

Skills Acquired:

• Analytical skills: Ability to collect, analyze, and interpret customer data to make informed decisions.
• Strategic skills: Ability to develop and implement effective CRM strategies to achieve business goals.
• Technological skills: Knowledge of major CRM software and platforms and the ability to use them to manage customer relationships.
• Communication skills: Ability to communicate effectively with customers through various channels and build strong, lasting relationships.
• Problem-solving skills: Ability to identify and resolve problems related to managing customer relationships.