BERGAMO
Overview
Date/time interval
Syllabus
Course Objectives
The course aims to provide a basic understanding of the workings of the audiovisual industry, with a focus on the processes of production, circulation and consumption of film and television, especially concerning the contemporary media landscape. By the end of the course, the student has acquired the essential concepts of film economics and television marketing; is able to understand and critically analyze the production, distribution and consumption dynamics of audiovisual content in the contemporary media ecosystem; and knows the relationships that may exist between industrial and market mechanisms and the textual aspects of content.
Course Prerequisites
Teaching Methods
Assessment Methods
The exam is composed of a written test, which includes an initial section of multiple-choice questions (10 items, 10 points), and a second section with open-ended questions (2 questions, 10+10 points). The grading is done on a scale of thirty (10+10+10=30). The exam evaluates the following: a) Knowledge of the concepts and topics discussed in class and in the assigned texts. b) The ability to apply analytical tools to the film and television industry consciously and critically. c) The ability to navigate within the field of the studied objects and establish connections. d) The ability to synthesize information and demonstrate language proficiency.
The course professor reserves the right to require an additional oral examination, including after the written examination has taken place, should this be deemed necessary in order to verify the student’s actual acquisition of the knowledge and skills set out in the course learning objectives and to ensure the proper attribution of the final grade.
Contents
The course aims to provide an integrated picture of the contemporary media landscape, by juxtaposing the study of film with that of television. Therefore, elements of TV economics and marketing are provided, and financing models, industrial strategies, program schedule logics and tools for analyzing the consumption of TV programs are discussed.
Finally, the course delves into the study of the current "post-television" landscape, the datafication of audiovisual content and viewing behaviors, and the automatic recommendation systems for films and series on video streaming platforms.
Online Resources
More information
The program is valid for both attending and non-attending students. However, regarding the bibliography listed on Leganto, attending students may be exempted from studying specific pages that the teacher will indicate during the lessons.
Erasmus students and students with PDP or PEI are invited to contact the teacher at the beginning of the course.
Students will be offered the opportunity to participate in optional extracurricular activities that align with the educational path (participation in film festival juries, accreditation for film festivals, attendance at film screenings organized by the University).