ID:
44159-ENG
Dettaglio:
SSD: Computer Science
Duration: 18
CFU: 3
Located in:
BERGAMO
Url:
PLANNING AND MANAGEMENT OF TOURISM SYSTEMS - 44-R-EN/PERCORSO COMUNE Year: 1
Year:
2025
The course aims to provide students with a solid understanding of the most advanced digital technologies applied to the tourism sector, from Smart Destinations to Augmented Reality. As a practical exercise, students will use social media to create and manage a new online community for tourism with the aim of reducing overtourism in Italy. Students will also take part in a project work to learn how to manage and promote Tiktok, Instagram and Youtube channels, learning to use advanced text-to-video and text-to-speech tools based on generative AI to create and share thousands of short videos in different languages.
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The main learning method is group work, through which students will develop the two project works of the course. Each group will be composed of 5 students, divided according to their linguistic knowledge to help them in the video translation phase.
The final exam consists of a written test of 20 multiple choice questions on the technologies explained during the course, with three answers for each question. The outcome of the test is not a numerical grade but only "approved/not approved". To be approved, it is sufficient to correctly answer at least 12 questions out of 20.
Lesson 1: Impact of Information Technologies on Tourism
Lesson 2: Social Media & Online Communities
Lesson 3: Virtual Reality & Augmented Reality
Lesson 4: Artificial Intelligence
Lesson 5: Large Language Models
Lesson 6: Mobile Tourism, Blockchain, Web 3.0
Lesson 7: Smart Destinations, Workation, Big Data
Lesson 8: Self-driving Vehicles, Internet of Things, Semantic Web
Lesson 9: CMS & other tourism-related IT
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