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  1. Courses

NEW BUSINESS VENTURING - 164008-ENG

courses
ID:
164008-ENG
Dettaglio:
SSD: Corporate Finance Duration: 48 CFU: 6
Located in:
BERGAMO
Url:
Course Details:
INTERNATIONAL MANAGEMENT AND MARKETING - 184-R-EN/INTERNATIONAL MANAGEMENT Year: 1
Year:
2025
  • Overview
  • Syllabus
  • Degrees
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Overview

Date/time interval

Primo Semestre (15/09/2025 - 19/12/2025)

Syllabus

Course Objectives

The module is a highly intensive-highly engaged module that will push you, day by day, through the pattern of transforming an idea into a new venture. The module will enable you to generate business ideas, explain entrepreneurial behaviour and action, and distinguish between different forms of innovation.

Throughout the module, you will be given the opportunity to frame and reframe your initial idea to make it marketable. By the end of the course, you will be able to pitch your idea as an entrepreneurial opportunity, describe and discuss your business model, and write a business plan.

To join this course you do not need an idea, a pre-existing team, or certainty to succeed. We expect from you commitment of time and energy for your entrepreneurial project and an open mind.

The key learning objectives of this module are (what we want you to learn by the end of it):

• Develop an awareness of entrepreneurship as a process where failure is learning

• Develop an enthusiasm for entrepreneurial activity

• Develop problem – solving skills

• Demonstrate your selling skills, how you mobilize people and resources

• Identify paths of value creation

• Identify individual and team’s strengths and weaknesses

• Define objectives, goals, and allocate work

• Experience benefits and challenges of team work


Course Prerequisites

None


Teaching Methods

Standard lectures, workshops, seminars


Assessment Methods

Attending students: group work and in class presentations


Non attending students: individual critical assignment. More information available on the elearning page of the course.


Contents

To achieve the module objectives, our sessions will focus on:

1. Idea generation and opportunity recognition (theory and practice)

2. Customers identification and acquisition

3. Business modelling

4. Market research for a new venture

5. Finance and financing for a new company

6. Entrepreneurial growth

7. Business pitching and business planning


Online Resources

  • E-learning
  • Leganto - Reading lists

More information

None


Degrees

Degrees

INTERNATIONAL MANAGEMENT AND MARKETING - 184-R-EN 
Master's Degree
2 years
No Results Found

People

People (2)

MASUCCI Monica
Teaching staff
SCARLATA Maria Rosa Giovanna
Settore ECON-07/A - Economia e gestione delle imprese
AREA MIN. 13 - Scienze economiche e statistiche
Gruppo 13/ECON-07 - ECONOMIA E GESTIONE DELLE IMPRESE
Professori Associati
No Results Found

Other

Main module

NEW BUSINESS VENTURING
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