Identifying success factors for female entrepreneurs using the AMO framework: Empirical evidence from Japan

This study applies deep insights from the ability, motivation, and opportunity (AMO) framework as an over arching theoretical perspective to identify critical success factors for female entrepreneurs. In doing so, it in vestigates how entrepreneurial persistence (i.e., motivation or “M”), together with prior venture experience (i.e.,
ability or “A”) and competitive intensity (i.e., opportunity or “O”) influence the success of women’s entrepre neurial activities. Using data from 308 Japanese female entrepreneurs, we show a positive association between
entrepreneurial persistence and female entrepreneurs’ venture growth, which becomes stronger when prior
venture experience and competitive intensity are considered. Most importantly, the three-way interaction be tween these factors maximizes the business performance of female entrepreneurs. Thus, venture growth is the
highest in the presence of high levels of entrepreneurial persistence, prior venture experience, and competitive
intensity. Our findings suggest that policy makers should improve the competitiveness of women-led ventures
and create supportive business environments for female entrepreneurs.