Person
MANGIO' Federico
Ricercatori Legge 240/10 - t.det.
Course Catalogue:
Communications
Attachment (CV)
CV_Federico_Mangiò_ita_26 (2).pdf (CV completo (italiano))
Curriculum Vitae
Academic Position:
Tenure Track Researcher (RTT) at the Department of Management, University of Bergamo.
Visiting scholar at Southern Denmark University (SDU, Odense, Denmark) and Cardiff Business School (Wales, United Kingdom).
Departmental coordinator of the joing degree program "MERCURI", a European Master in Customer Relationship Marketing, in collaboration with the University of Economics in Katowice, the University of Applied Sciences Aschaffenburg, and CEU Cardenal Herrera University.
Education:
PhD in Business and Law from the University of Bergamo.
Research:
His scientific research primarily focuses on the intersection of branding and the digital platform ecosystem, as well as market dynamics in technological industries, mainly through text-as-data and digital methods approaches.
He has published articles in leading high-impact international academic journals such as the Journal of Interactive Marketing, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Brand Management, AMS Review, Business Horizons, among others.
He is a member of the Junior Faculty Community of the Italian Marketing Society.
He has received awards for research excellence, including the SIM-BNL Award for Best Doctoral Thesis (2023). He is part of the research team that won the 2022 PRIN grant titled BUMOLDS.
Professional Activities:
Since 2024, he has been part of the applied research group Marketing Lhab within the Department of Management, which aims to collaborate with companies on market research, marketing strategies, and branding initiatives.
Tenure Track Researcher (RTT) at the Department of Management, University of Bergamo.
Visiting scholar at Southern Denmark University (SDU, Odense, Denmark) and Cardiff Business School (Wales, United Kingdom).
Departmental coordinator of the joing degree program "MERCURI", a European Master in Customer Relationship Marketing, in collaboration with the University of Economics in Katowice, the University of Applied Sciences Aschaffenburg, and CEU Cardenal Herrera University.
Education:
PhD in Business and Law from the University of Bergamo.
Research:
His scientific research primarily focuses on the intersection of branding and the digital platform ecosystem, as well as market dynamics in technological industries, mainly through text-as-data and digital methods approaches.
He has published articles in leading high-impact international academic journals such as the Journal of Interactive Marketing, Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Brand Management, AMS Review, Business Horizons, among others.
He is a member of the Junior Faculty Community of the Italian Marketing Society.
He has received awards for research excellence, including the SIM-BNL Award for Best Doctoral Thesis (2023). He is part of the research team that won the 2022 PRIN grant titled BUMOLDS.
Professional Activities:
Since 2024, he has been part of the applied research group Marketing Lhab within the Department of Management, which aims to collaborate with companies on market research, marketing strategies, and branding initiatives.
Publications (28)
Courses (2)
APPLIED MANAGEMENT RESEARCH METHODS - 165019
Secondo Semestre (16/02/2026 - 29/05/2026)
- 2025
Master's Degree
Master's Degree
SSD SECS-P/08, 6 CFU, 48 hours
SSD SECS-P/08, 6 CFU, 48 hours
SSD SECS-P/08, 6 CFU, 48 hours
SSD SECS-P/08, 6 CFU, 48 hours
MARKETING - 87107 (PARI)
Secondo Semestre (16/02/2026 - 29/05/2026)
- 2025
Bachelor's Degree
SSD SECS-P/08, 9 CFU, 72 hours
SSD SECS-P/08, 9 CFU, 72 hours
No Results Found
Third Mission
Organizzazione di iniziative di valorizzazione, consultazione e condivisione della ricerca (Organizzatore/Organizzatrice)
- Dalle Fake News alla Crisi: come la Disinformazione Minaccia Istituzioni, Brand e Comunicazione
Campus Caniana sala Bertocchi (28/03/2025 - 28/03/2025) 20250328
Dipartimento di Scienze Economiche
Dipartimento di Scienze Aziendali
No Results Found